Blog by Alessandra Melanski

Is Your CRM Expensive — Or Are You Just Not Seeing It as an Investment?

Many businesses expect their CRM to be a magical fix. As soon as they subscribe to a platform, they assume leads will update automatically, information will appear out of nowhere, and results will skyrocket.


When that doesn't happen, frustration sets in:
“Did we choose the wrong tool?”
“Why aren’t we s...
How Automation Reduces Human Errors and Boosts Sales

In the fast-paced world of sales, small mistakes can cost big money. Manual processes, like updating deal stages, sending follow-ups, or assigning leads, often leave room for human error. Maybe a salesperson forgets to follow up. Maybe a deal is...
Work Smarter, Not Harder: How the Right Tools + Strategy Can Simplify Your Routine

In today’s digital-first world, professionals are juggling more tools, platforms, and workflows than ever before. CRMs, spreadsheets, project boards, group chats, cloud drives, email chains, and AI assistants — it’s a lot. But here’s the uncomfortable truth:

More tools don’t mean more productivity.
In...
3 Signs Your Business Needs CRM Automation and How It Can Transform Your Sales

If you feel like your business is missing Sales (or Customers) because of disorganization or manual processes, this article is for you. In a fast-paced, hyper-competitive market, CRM automation is no longer a luxury — it’s a must.

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