Blog by Alessandra Melanski
Many businesses expect their CRM to be a magical fix. As soon as they subscribe to a platform, they assume leads will update automatically, information will appear out of nowhere, and results will skyrocket.
When that doesn't happen, frustration sets in:
“Did we choose the wrong tool?”
“Why aren’t we s...
In the fast-paced world of sales, small mistakes can cost big money. Manual processes, like updating deal stages, sending follow-ups, or assigning leads, often leave room for human error. Maybe a salesperson forgets to follow up. Maybe a deal is...
In today’s digital-first world, professionals are juggling more tools, platforms, and workflows than ever before. CRMs, spreadsheets, project boards, group chats, cloud drives, email chains, and AI assistants — it’s a lot. But here’s the uncomfortable truth:
More tools don’t mean more productivity.
In...
...If you feel like your business is missing Sales (or Customers) because of disorganization or manual processes, this article is for you. In a fast-paced, hyper-competitive market, CRM automation is no longer a luxury — it’s a must.





